Present Austria as the ideal summer holiday destination for getting back to nature and restoring visitors’ wellbeing post-pandemic, with a particular focus on the healthy effects of being in and around water.
Through our Girl About Travel brand, we created a European Lakes & Mountains hub for community members that blended editorial content with commercial goals, and led it with two main focuses.
Firstly, we commissioned Ali, our Girl About the Lake District, to visit Austria and create content not just for her engaged and passionate local audience but to use her broader appeal as a wild swimmer and feed that into the wider Girl About channels.
Secondly, we created a mini magazine directory of 50 fabulous places to stay across the Alps, and included an ANTO advertorial as well as one of our exclusive Girl About Travel holiday itineraries.
The aim of these two pieces was to drive traffic towards the Club, where visitors would find further Austria expertise from local experts presented in informal videos and further exclusive holiday itineraries, created with local DMCs and bookable though GAT’s booking partner, Charitable Travel.
Three beautiful, bookable and ATOL-protected, experience-filled itineraries built by us, which now feature on Girl About Travel. We’ve created tons of stunning content that ANTO are free to use, and this ongoing campaign puts all this and more in front of our highly engaged Girl About Travel audience with a monthly reach of over 250,000 women in the UK.